Web Design for Graphic Designers II

 

Last Updated
01.14.2004

Syllabus

GD 321
Art Institute of Portland

Winter 2004 • Three Credits
Wednesdays 8:00 - 11:45 AM • Section A
Brewery Blocks, Room 215

Course web site :: fac.aii.edu/~ph381/gd321a

Instructor :: Tom Cicchelli
Facilitator :: Peter Hoelter

Contact Information
E-mail: ph381@fac.aii.edu
AIPD Voice Mail: 503.228.6528 vm ext. 2534
Available only by appointment before or after class.

Course Description
This course introduces Graphic Artists to intermediate Web design techniques. Emphasis will be on combining these intermediate Web techniques with advanced design concepts to create sophisticated imagery and animations for the Web. Students will learn how to optimize images, slice images, create rollovers and construct advanced animations.

Prerequisite
Web Design for Graphic Artists I

Course Outcomes
Students will be able to create visually sophisticated imagery and advanced animations for their Web pages. Students will learn web design principles like information architecture, navigation and usability. Students will be able to use Dreamweaver, Flash, and HTML in real-world situations.

Supporting Competencies

  • Identify Web-safe colors
  • Work with image resolution
  • Create Rollovers
  • Understand and work with multiple file formats
  • Work with layers, libraries, timelines, and cascading style sheets
  • Identify marketing and design strategies used in existing Web sites
  • Identify troubleshooting techniques for managing a Web site
  • Create a well-designed, finished Web site
  • Design a complex interface for a Web site
  • Incorporate marketing and design strategies into a finished Web site
  • Generate optimized images and incorporate them into a finished Web site

Required Texts

Web Style Guide by Patrick Lynch and Sarah Horton (2nd edition)
(Yale University Press www.webstyleguide.com)

Dreamweaver MX Hands-on Training by Garo Green with Lynda Weinman
(Peachpit Press www.lynda.com/books)

It is important that you perform the exercises outlined in the Dreamweaver MX Hands-on Training book. Doing so will greatly increase your understanding of the material. In some chapters you will not need to do all of the exercises. Consult the course calendar for details.

These books are available on reserve in the Learning Resource Center.

Optional Text

Flash MX Hands-on Training by Kymberlee Weil and Garo Green with Lynda Weinman (Peachpit Press www.lynda.com/books)

This book is available on reserve in the Learning Resource Center.

Required Materials
Portable storage device (such as Iomega Zip discs, blank recordable or re-writable CDs, portable hard disc, etc.) to save and retain class work, notebook and pen.

Grading :: Points

Homework Assignments  180 points 20.5%
Final Project Steps 180 points 20.5%
Final Project 150 points 17.0%
Quizzes
(3 at 50 points per quiz)
150 points 17.0%
Class Participation, Attendance
and Professional Conduct
(20 points per class)
220 points 25.0%

Grading :: Scale

A 792 - 880
B 704 - 791
C 616 - 703
D 528 - 615
F 527 and lower

Grading :: Criteria

 A  Student performs in an outstanding way. Student exhibits excellent achievement and craftsmanship in all work. Student exceeds the design criteria and challenges him/herself to seek fresh solutions to design problems. Student exhibits commitment to expanding ideas, vocabulary and performance.
 B  Student performs beyond the requirement of the assignments. Student exhibits above average progress and craftsmanship. Student meets and exceeds the design criteria. Student exhibits above average interest in expanding ideas, vocabulary and performance.
 C  Criteria of assignment is met, and all requirements are fulfilled. Student exhibits average progress and improvement. Student spends the minimum time and effort on the assignments. Student exhibits moderate interest in expanding ideas, vocabulary and performance.
 D  Student performance is uneven, and requirements are partially fulfilled. Student exhibits minimal output and improvement in work. Student does not meet the design criteria in all assignments. Student exhibits minimal interest in expanding ideas, vocabulary and performance. Student's attendance, participation and class involvement is less than adequate.
 F  Student fails to meet a minimum of performance levels. Student does not exhibit achievement, progress or adequate levels of craftsmanship in any assignment. Student work is consistently incomplete or unsuccessful. Student's attendance, participation and class involvement is inadequate.

Late Work
All assigned projects are due at the beginning of class on the specified due date. Late course work will be accepted only for partial credit. Project/homework grades will be reduced by 20% (two letter grades) for each week the project is late. Homework assignments more than two weeks late will not be accepted. You will not be able to make up missed quizzes. The final project must be turned in on the final day of class.

Attendance and Participation
Class attendance is an important part of the course experience. Much of the course content is only available by attending class. You are responsible for obtaining any notes that you missed during an absence, either from a classmate or from the class Web site. Attendance will be noted at the beginning and end of each class. Participation in class discussions, in-class assignments and labs, and student professionalism are also factored into your classroom grade. If you must miss a class, please notify me prior to class so arrangements can be made.

Attendance is factored into your final grade, and you will not receive a passing grade with three or more absences.

Lab Policies
No food or drink is allowed in the lab, though a shelf is provided at the front of the classroom to hold drink cups during your time in class. Cell phones must be turned off and pagers turned to silent mode during class.

Plagiarism (AI official policy statement)
Plagiarism, presenting the writings, images or paraphrased ideas of another as one's own, is strictly prohibited at the Art Institute of Portland. Properly documented excerpts from others' works, when they are limited to an appropriate amount of the total length of a student's paper, are permissible when used to support a researched argument.

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